Mktng Conversion’s Widemile Raises $4M
Seattle-based Widemile has raised $4M in convertible note financing. It had raised $5.5M in 2005. The startup sells advise to online marketers and search advertisers about how to maximize ad campaign performance and spending efficiency by testing and optimizing their landing pages and other web content for higher conversion rates. Customers include: Microsoft, SmartSheet.com, The Weather Channel Interactive, OneWebHosting, Charter Communications and MIVA.
If it sounds interesting, Widmile charges about $15K to test and optimize an individual Web page.Widmile’s competitors are led by Optimost and Offermatica (acquired for $65M by Omniture recently.)