ecommerce web 2.0 cloud

There is a lot of hype surrounding the new generation of websites that are emerging. Collectively they are labelled web 2.0 applications.

What is Ecommerce 2.0?

Traditional ecommerce websites require a huge amount of interaction.

  • Navigation (forwards and backwards)
  • Searching
  • Form filling

Ecommerce 2.0 provides a richer more intuitive experience that can help users overcome the complexity involved in using an ecommerce website.

This is combined with establish response generating thinking covering design, usability, product presentation, benefit highlighting and objection resolution, as well as new thinking on customer views.

What Does This Mean For Brand Owners?

Finding a product

  • The ability to filter products on the fly in order to narrow the selection of possible products.
  • The option to sort product listings by price, size or any other criteria.
  • RSS feeds notify you when products are launched, updated etc.

Managing Your Shopping Basket

  • Click to add to basket and drag and drop
  • Persistent shopping baskets that are on screen all the time but do not need page refreshes to update

Design & Coding

  • Simple & on-brand
  • Usable & Intuitive
  • Accessible & Marketable
  • Compliant & Standardised

Product Presentation

  • Video
  • Zoom
  • Front and Back of garment
  • Model shot front and back view
  • Cross Sells
  • Personal product displays
  • Stock Grids
  • Quick View
  • Editor notes
  • Customer Service - size guide / returns policy / garment care / customer service number
  • Product Reviews
  • Copywriting – voice of your brands and search savvy

Community / Content

  • Product reviews / rating
  • User content
  • SEO content

CMS / Tradability

  • Changing products, images, copy, scheme colours and template selection of index page and other key screens
  • Triggers – e.g. for a fashion brand this could be seasons, offers, PR, celebrity caught on camera

Marketable

  • SEO, PPC, Affiliates, Email all ‘woven’ into the fabric of the website.

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