Web 2.0 Designers

Mktng Conversion’s Widemile Raises $4M

Seattle-based Widemile has raised $4M in convertible note financing. It had raised $5.5M in 2005. The startup sells advise to online marketers and search advertisers about how to maximize ad campaign performance and spending efficiency by testing and optimizing their landing pages and other web content for higher conversion rates. Customers include: Microsoft, SmartSheet.com, The Weather Channel Interactive, OneWebHosting, Charter Communications and MIVA.

If it sounds interesting, Widmile charges about $15K to test and optimize an individual Web page.Widmile’s competitors are led by Optimost and Offermatica (acquired for $65M by Omniture recently.)

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When building web 2.0 applications, one of the most important decisions that we had to make is who will do the design work. To withstand internet competition usability of Graphical User Interface, Navigation, Speed of Download, Search Engine visibility are extremely important. After the advent of Web 2.0 sites are becoming accessible to increase audience. Having a smart design with usability and accessibility with a fair amount of interactivity is necessary and very few design agencies can actually design and develop simultaneously.

For Social Article we’ve chosen DIS Web Design and we couldn’t be happier. I thought it would be helpful to share how we made that choice.

At the dawn of the world wide web, static content was king. The expense of hosting—not to mention programming for—dynamic content put it out of reach for all but the largest companies. Even though maintaining static content was tedious and time-consuming, it was often the only viable option.

Fast forward a decade, and the picture’s completely different: