Search Engine Marketing (SEM)

The SEO program includes:

• Goals Assessment
  Successful web sites produce quantifiable results. We will lead a discovery process, which is designed to gain a thorough understanding of the objectives for your web site in terms of revenue generation, client acquisition and lead qualification.
• Keyword Research
  We will help to determine the most appropriate selection of keywords / phrases that should comprise your submission list by researching search traffic patterns within the major search engines.
• Competitive Analysis
  A thorough review of your competitors' positions and keywords is undertaken. This process is both enlightening and instrumental in establishing a competitive advantage.
• Web Site Architecture Assessment
  Our Technology Team will conduct a detailed analysis of your web site. We will go behind the scenes and examine the design, flow and construction of the site from an optimization perspective. This is vital for search engines such as Google who spider the web and rank sites based upon an algorithm.
• Web Site Architecture Consulting
  The Assessment described above will highlight specific steps that should be taken to improve your web site for search engines such as Google, who still base their database rankings on an algorithm. We then work closely with the appropriate individuals within your company to implement site modifications that will lead to greater prominence within those search engines.
• Ongoing Submissions
  Your keywords / web site are submitted to the major XML (paid inclusion) feeds on a weekly basis. This will generate positions and qualified traffic in the following search engines and directories:
  • Inktomi (MSN, HotBot, Overture, Excite)
  • Looksmart (MSN)
  • Alta Vista
  • Lycos / Fast
  • Ask Jeeves / Teoma
  Traffic that is generated through these XML feeds are for qualified visitors to your web site. You will only be invoiced for those clicks that you receive, which is the appeal of this CPC, performance based model.
• Benchmarking
  This involves establishing a foundation with respect to current search engine positions and traffic. This is a key tool for gauging the ongoing progress of the search engine marketing initiative and determining ROI.
• Reporting and Client Support
  You will have online access to traffic reports. These reports will detail traffic that you are receiving for your keywords / phrases through the XML feeds mentioned above. Furthermore, you will be assigned an Account Specialist who thoroughly understands the data that this program generates and is able to help you effectively manage the campaign.